When plaque accumulates between the teeth and gums, it becomes an irritant to the gum tissues causing gingivitis, the most common form of gum disease. If the plaque is not thoroughly removed on a daily basis, further progression of gingivitis can lead to periodontal disease and periodontal pockets.

This is the most obvious reason to use a toothbrush, and all the more reason to use a Sonicare toothbrush. Sonicare massages your gums stimulating blood circulation and dislodging plaque along the gum line.

It is clinically proven to be significantly more effective than a manual toothbrush.* The Sonicare Elite, with its superior cleaning technology, directs powerful cleaning action into hard-to-reach areas for 20% better plaque removal between teeth.**

Do you wear braces?
You'll be glad to know the Sonicare toothbrush has been clinically proven as superior to manual brushes in reducing plaque and gum irritation around orthodontic appliances.